premium streetwear brand Information

What Makes a Brand Premium?

What Makes a Brand Premium?

These days, hundreds of new clothing brands are popping up on every advertising platform available. One thing a lot of brands have in common is the use of one particular word; premium. See, there are brands marketing themselves as an upmarket, premium brand, and they’re simply screen printing and relabelling mass produced plain t-shirts.

So what makes a brand ‘premium’?

Read more “What Makes a Brand Premium?”